Production Company Logos

Before making our production company logo, I researched into the film companies already around at the moment so that I could see what they all look like. I have analysed some of the inflential logos below while also included some less known ones.

Dreamworks:

DreamWorks is the brainchild of the media moguls Steven Spielberg, Jeffrey Katzenberg, and David Geffen. It is one of the major production companies with films profiting in their millions. They mainly produce family films which are represented by the cheerful and colourful logos below. This logo is eye-catching, with bright colours and fantasy-style clouds. The logo is quite child-like, which suits the genre of the films they make. A logo of this style would not be appropriate for my production company as it would appeal to the wrong audience.

The company also specialises in animations and their films include: As you can see all the posters are very bright and colourful which attracts the family market and suggests they are just a bit of fun. All the films also have a similar house style as the text used only differs slightly from film to film.

To promote the production company further they have websites where fans can access information about them and see past as well as up and coming releases. The websites are:

http://www.dreamworksanimation.com/

http://www.dreamworksstudios.com/

20th Century Fox

20^th century fox is also one of the six major American film studios and is owned by Rupert Murdoch. It is an iconic brand which has produced massive blockbusters and franchises such as Star Wars, Ice Age, Die Hard and X-Men.

The logo is iconic and everyone across the world recognises it. The gold of the text suggests wealth and big budget films which appeals to the audience as they know the film will be technically good. Although some of the films produced are horror e.g. Jennifer’s Body, I don’t  think a logo like this would be appropriate for the type of film we have made.

Universal studios

It is one of the oldest American movie studios still in continuous production. Similar to 20^th century fox it is an iconic brand and recognised world wide. This is symbolised by the globe in the background. The fact it is American based is also symbolised on the globe as this is the countries that the globe is focusing on. The films are of a high standard as they are known for making big Hollywood blockbusters. The dark night sky also makes the logo appear magical suggesting what kind of things the company is capable of doing in film.

It has produced massive blockbusters such as Back to the Future, Meet the Parents, Bourne Identity, E.T and Jaws.  These films have some elements of horror and thriller in them and the company logo could be used for a similar film to our own, however, we feel the brand is far too big to try and emulate.

Paramount pictures

Another iconic brand is paramount pictures. Some of the films they have produced are included in the posters below. They represent mainly horror or fantasy films which a suprise is considering the logo of the company. The light coloured clouds would suggest the films would be lighter hearted and fantasy style rather than dark and mysterious.

Warner bros

This is one of the biggest production companies in the world and is almost on a scale with Disney. The blue clouds suggest predominately fantasy or happy family friendly films would be made while the gold font suggests big budget films. Films in their catalogue include the Harry Potter franchise, Free Willy, Superman and The Shining.

New Line cinemas

This is a great logo for a film company that specialises in horrors. The black of the background creates a mysterious atmosphere and symbolises the mood of the films. The midnight blue adds some light to the logo however, it also suggests darkness and night time further showing the dark setting and mood. The simplicity of the logo actually acts as a strength as it doesn’t over complicate it. The film strip immediately establishes what it is a logo for while the simple white font creates eeriness. Films in which this logo would appear include Nightmare on Elm Street, The Mask, Final Destination and Friday the 13^th.

Lionsgate

I feel it’s important to include a less known production company rather than one of the big 6 as our film logo will not be of a big influential brand.

Its films are known for being of the horror/thriller genre. The clouds in the logo make it have a fantasy-style, but the darkness mainly in the corners makes it look mysterious and enigmatic. It suggests a more adult target audience through the colour scheme as it uses more business and corporate colours such as grey, white and black. The font is simple and clear to read helping to establish the name of the company. I will consider this when I design the logo for my company, because it is the same genre as my film.

Megan